Monday, February 16, 2009

What's on AIM Alumni Leadership Magazine


The Philippines is a melting pot of Asian, European and American influences. Meeting friends or doing business in the country need not be confusing for the first-time visitor. The new book, “Etiquette Guide to the Philippines” by Dennis and Joy Posadas explains Filipino etiquette and other cultural considerations.

A short language pronunciation guide is provided. Historical perspectives such as the origins of Filipino etiquette as well as an explanation about the socio-economic classes, Filipino family and role of religion are also given, among others. For example, you may wonder why some locals end up getting crucified during Lent. The book tries to explain the cultural nuances that lead to these practices.

Meeting friends and colleagues become easier with some tips about social attire, dining etiquette, and celebrations. You may be wondering why you are being introduced to some adults who have cute baby nicknames. Proper introductions are explained that include the use of titles and names, physical and public etiquette. You will also get practical advice on giving gifts, visiting homes, and exploring the countryside.

For visiting managers and businessmen, the concepts of praise, saving face, having patience and appreciation are also discussed in detail. Foreigners are provided ideas on how to handle local friendships or working relationships. There are also chapters about doing business in the country and handling money transactions. What to do when faced with a compromising situation such as a bribe? You will get some ideas from the book on how to manage tricky situations.

Many foreigners who visit the country end up marrying Filipinos. A few chapters have been dedicated to an understanding of dating, courtship, engagement and marriage practices that follow a tradition all its own.

You may end up visiting some of the historical Churches or attending a funeral. These topics are also covered including what to expect when saying goodbye and leaving the country. At the end of the book is a helpful vocabulary guide.

“Etiquette Guide to the Philippines” is easy to read and also a perfect corporate giveaway that helps introduce the country to the rest of the world. It aims to bridge understanding and foster appreciation for a culture that is truly unique, sometimes misunderstood, but nonetheless unsuspectingly beautiful.